Talent Acquisition Strategies: 3 Tips for Today’s Workplace
Talent Acquisition Strategies: 3 Tips for Today’s Workplace
In a crowded field, it’s not easy to get the attention of the best candidates.
Here are 3 tips to help your business attract top talent
Encourage employee advocacy
You’ve invested time and resources into hiring the right people, so you should trust them to advocate on your behalf.
People trust recommendations and reviews from real people — especially employees — and when your workers share company content or say positive things about their work experience, it can pay dividends.
Research shows real people posts get eight times more engagement than brand posts. And they increase your brand’s reach by 500%.
And when it comes to talent acquisition, employee advocacy tops the list because when your people praise their workplace and share open positions, those job postings go farther and carry more weight.
Incentivize employees to make referrals
A strong employer brand and team members actively advocating for the company means you’re likely already bringing in those valuable referrals.
But there’s another step you can take as part of your talent acquisition strategy, and it’s not complicated: Incentivize employees to refer others. Retaining employees for 90/180/365 days is the employer’s responsibility. Try paying $50 with a personal thank you for 10 referrals instead of $500 in a paycheck in six months for one hire.
Recruitment is akin to sales; we’re all in sales and today, we are all in recruiting.
Ninety-six percent of companies with 10,000+ employees — and 80% of those with fewer than 100 — say referrals are their top source for new hires. Are 50% or more of hires coming from referrals?
Create a strong talent network
People who have applied for jobs at your company in the past, as well as candidates who are interested in working for you and are waiting for an opening that matches their skill set are all part of your talent network. Also, candidates you tried to get, but weren’t ready yet can be engaged over time.
And since they already have a relationship with the company or an interest in becoming part of your team, they’re a vital component of your talent acquisition strategy. Think of an email list of people who’ve opted in for hiring updates, or your social media followers.
Give your talent network information about what it’s like to work at your company, share employee-generated content, and encourage two-way communication. Even if they aren’t the right candidate for you, they might know someone who is.
Article contributed by Scott Smith.
Human Resource services are offered through a division of Herbein. Herbein I Mosteller HR Consulting is a subsidiary that was formed through the addition of Mosteller and Associates.
