Herbein + Company, Inc. was one of twenty-three firms recognized for a marketing achievement award on June 10 at the Association for Accounting Marketing’s (AAM) annual AAM-MAA Awards Reception. AAM’s Marketing Achievement Awards features awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, and website.
Herbein won in the category of Marketing and Public Relations Campaign dedicated to nurture and lead generation focused on the firms dairy industry prospects. This is the 4th Marketing Achievement Award for Herbein in the last seven years. Herbein CMO Jack Kolmansberger states, “We have a great marketing team which works in a very collaborative style. On this project, everyone played an integral part including our Dairy Consultant Ron Mong, and the resulting campaign was among the quickest and most successful we have ever completed. The campaign results are a testament to everyone working together towards a common goal, and the result is highly satisfied clients – and a great source of pride in our team.”
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 100 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
The AAM-MAA Awards Reception took place during the association's 2019 Summit at AICPA ENGAGE in Las Vegas, Nevada, at the Tropicana on June 10th. This year's Summit marks the 30th edition for the organization. The AAM Summit is the largest event hosted by the association. Accounting marketing and business development professionals, as well as partners and firm administrators attend the Summit annually to connect with colleagues and learn new strategies to enhance their firm's marketing and promotion efforts.